12 to 73 monthly case inquiries in 6 months
A personal injury firm stuck on page five reached the top of page one in six months and grew case inquiries more than fivefold.
The Challenge
This personal injury firm operates in one of the most competitive legal markets in the Southeast. For more than a year it had been stuck on page five for "personal injury lawyer Atlanta" and most of its other core terms, while larger firms with bigger advertising budgets occupied the top of the results. The firm was paying for ads to stay visible, but the cost per case kept climbing and the partners knew that without organic visibility they were renting their pipeline rather than owning it.
When they came to us, their website was reasonably designed but thin on content, had very few quality backlinks, and was not structured around the specific practice areas and Atlanta neighborhoods their best cases came from.
What We Did
Practice-area and neighborhood targeting
We built out dedicated pages for each major practice area paired with the Atlanta areas the firm wanted more cases from, so the site matched the exact searches high-value clients were making.
Authority link building
We earned guest placements and citations on real, relevant legal and local websites, every one delivered with a live URL the firm could verify in its monthly report.
Content that answers real questions
We published clear, helpful articles answering the questions injured people actually search before hiring an attorney, which built trust and topical authority at the same time.
Technical and on-page cleanup
We fixed the structure, internal linking, and page speed so Google could read and rank the site properly.
The Results
Within three months the firm was moving up steadily, and by month six it held page one for fourteen high-intent keywords, including its primary target. Monthly case inquiries grew from twelve to seventy-three, an increase of more than five hundred percent, and the firm was able to lean less on paid ads because organic search was carrying the load.
Just as importantly, the inquiries coming through organic search converted better, because the content had already answered the prospect's questions and built trust before the first call.
We were stuck on page 5 for 'personal injury lawyer Atlanta' for over a year. Six months after starting with them, we hit position 3 and our case inquiries went from 12 to 73 per month. The monthly reports show exactly where every link was placed.
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