Into the Map Pack for core searches
A Macon plumbing company that was invisible on Google Maps now appears in the local map pack, and most of its new calls come from Google.
The Challenge
This Macon plumbing company did good work and relied almost entirely on word of mouth, but when residents searched "plumber near me" or "emergency plumber Macon," the company simply did not appear in the map pack, the three local results most people choose from. New customers were going to competitors who showed up first, even when those competitors were not necessarily better.
The company's Google Business Profile was incomplete and its information was inconsistent across the web, which told Google it could not fully trust the listing.
What We Did
Google Business Profile overhaul
We completed and optimized the profile, the single biggest factor in local map rankings, and kept it active with regular updates.
Citation cleanup
We standardized the company's name, address, and phone number across every directory Google checks so its information matched everywhere.
Review generation
We helped the company turn its happy word-of-mouth customers into Google reviews, which drives both rankings and trust.
Local service content
We added content for the specific services and Macon areas the company wanted more calls from.
The Results
The company now appears in the local map pack for its highest-value searches, and the majority of its new calls come directly from Google rather than referrals alone. For a service business where emergency searches turn into same-day jobs, that visibility is the difference between a busy week and a slow one.
Because local SEO compounds, the company's position has held and strengthened as its review count has grown.
We are a Macon plumbing company and used to be invisible on Google Maps. Now we show up in the map pack for the searches that matter, and most of our new calls come from Google.
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